You might remember a while ago where pro skater Greg Lutzka signed a contract with a shoe company called K-Swiss. If you don’t know what K-Swiss are then the basic explenation is that they’re a tennis shoe company from America ( I think)
Anyway back to the story. K-Swiss made Greg Lutzka some shoes to skate in and you might remember him saying on board setup videos and in his video parts where he had a k-swiss sticker on his board and was skating in k-swiss shoes. Anyway K-Swiss never really released and skate shoes and Greg Lutzka son left the contract aftrer a few years. He then went on to osiris where hes been on for the past few years (and thats another dying shoe brand, wow Greg your really doing well with the shoe sponsors)
I’ve looked on k-swiss’s website and they do have a few shoes which could be skateable which are just flat soled trainers which were made for tennis (makes sense tenis shoes are good for skating since in the 80’s and early 90’s skaters would skate in basketball shoes and tennis shoes)
So the main question is will K-Swiss ever come back into skateboarding? With the rise of skateboarding in the media and it now being in the olynpics for the first time this year, will they copy brands like nike, adidas and converse which suddenly started making skate shoes (also to be noted, Nike did try to make skate shoes a few years before they released the Nike SB brand but failed just like K-Swiss) and try to make an elite team of skaters which rep the brand even with its roots firmly in tennis and definitely not skateboarding. I’m tempted to try and skate some of the k-swiss shoes and write a review in a few months once ive skated the shoes.
Anyway, what do you think? Will k-swiss ever make a comeback in skateboarding? or will they just tstick to tennis footwear and ‘casual’ footwear as they state on their website.
Voyage Magazine 